XXL will be releasing content around the 12th annual Freshman Class, which includes behind-the-scenes moments, solo interviews, freestyles, cyphers and roundtable discussions. This year, DJ Scheme leads the Freshman cyphers. Delayed quote. Updated once every 10 mins. By Robert Marshall Jr. All Rights Reserved. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.
The wait is officially over. Thanks to the internet, social media and, more importantly, the hip-hop fans, XXL Freshman has increased in popularity year after year. The decision on which artists enter the XXL Freshman Class comes together the same way as when it first started. We talk to everyone we possibly can—industry tastemakers, rappers, our friends, fellow hip-hop heads, the guy working at the corner store, whoever—to get their input on who they think should be picked for the class. Then we argue it out as a staff and narrow down the list. Over the next month, XXL will be releasing content from each artist inducted into the 12th annual Freshman Class including behind-the-scenes moments, solo interviews, freestyles, cyphers and roundtable discussions so that rap fans can get to know each artist and what they represent. This year, Florida's own DJ Scheme leads the Freshman cyphers, spinning tracks for each of the 11 artists.
This year’s top new stars are finally revealed.
Unfortunately, with artist selections, name-brand popularity and major-label influence have taken great precedence over the past few years. Before XXL releases their list, we thought it would be fun and not at all controversial to publish our own. In late March, XXL released a list of 79 freshmen candidates eligible for the tenth spot on their cover. Since 79 is an unwieldy number, we set an arbitrary cutoff—one million monthly listeners on Spotify. That left us with 33 artists. In cutting this list down from 33 to our final 10 freshmen, we had to make two notable omissions: Boogie and Juice WRLD.
It featured rappers Jay-Z and Master P on a double cover. However Scratch shut down less than a year later in September XXL also maintains a popular website, which provides daily hip hop news, original content and content from the magazine. The magazine's past editors include Reginald C. XXL executive Publisher, Jonathan Rheingold, stated that typically magazines based around particular artists were not favorable, but "since Shade 45 is a truly authentic and uncensored rap radio channel, the marriage with the XXL brand made sense," with the feeling that it is what would interest rap fans. On August 20, XXL released its th issue, also celebrating its sixteenth anniversary. The issue featured the first solo cover on the magazine from Drake , and rappers such as Kendrick Lamar and B. B reviewing classic albums.